Wisconsin Chapter of the American Academy of Pediatrics

VIDEO

Turning complex healthcare topics into clear, accessible video series for clinicians.

The Wisconsin Chapter of the American Academy of Pediatrics (WIAAP) is a professional organization dedicated to advancing child health and supporting pediatricians throughout Wisconsin. Through advocacy, education, and collaboration, WIAAP equips providers with the knowledge and resources they need to improve outcomes for children and families.

THE ASK

THE APPROACH

THE RESULTS

WIAAP Videos Displayed on a Laptop

Engaging with Pediatric Providers Through Video

WIAAP wanted to create a video series that could serve as a marketing tool to engage with clinicians throughout Wisconsin, defining the value and benefits of becoming a member of the organization. The challenge was to take the complexity of chapter vs national membership and translate them into clear, concise, and engaging video content that busy clinicians could easily absorb. The series needed to:

  • Demonstrate the role of WIAAP in the pediatric landscape of Wisconsin
  • Better define the benefits of membership
  • Be accessible across digital platforms for providers statewide.

Partnering With WIAAP to Script, Film, and Design a Multi-Part Video Series

Ocreative worked with WIAAP to build a multi-part video series designed for provider education. Our role included:

  • Concept Development & Script Support: refining messaging for clarity, engagement, and tone.
  • In-Person Interviews & Response Guidance: developing pointed interview questions and engaging with WIAAP members to create usable soundbites to embed within the overall narration.
  • Professional Video Production: filming presentations and adding motion graphics to highlight key information.
  • Brand-Aligned Design: integrating WIAAP’s identity through colors, fonts, and visual elements.
  • Editing & Formatting: creating polished final videos suitable for webinars, website hosting, and sharing on digital platforms.

Educating Providers Through Engaging Video

THE RESULTS

The video series provided WIAAP with an engaging tool for ongoing membership drives. The initiative:

  • Delivered clear, easy-to-digest content for pediatric clinicians.
  • Enhanced WIAAP’s digital presence as a leader in the pediatric space.
  • Provided scalable video assets that can be reused, updated, and repurposed for future initiatives.

By turning complex membership content into engaging video, WIAAP strengthened its reputation as a trusted partner for pediatricians across Wisconsin.

Award Badge

2020 Communicator Awards, Silver Award, Online Video – Web Series

WIAAP Videos Displayed on Mac Desktop Display
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