Vista Care Direct

Website

Building a Person-Centered Website for Wisconsin’s Self-Direction Model

Following the creation of a new brand identity for Vista Care Direct (VCD), the team partnered with Ocreative to design and develop a website that could introduce their unique model of self-direction to individuals, families, and care teams across Wisconsin.

As an extension of Vista Care, the site needed to feel familiar, but it also had to stand on its own. VCD asked for a calm, modern, and easy-to-navigate digital space that made their service model approachable while guiding visitors through eligibility, county-specific support, and the referral process.

THE APPROACH

THE WEBSITE

THE RESULTS

Vista Care Direct Website Page Examples

Structuring Clear Pathways for Eligibility, Services, and Referrals

Informed by VCD’s commitment to person-centered support and local accessibility, we approached the site architecture with clarity and usability at the core. Content was structured to reflect the user journey, from understanding what VCD is and who qualifies, to knowing exactly how and where to get started.

The visual design built on the branding we had already developed:

  • Warm, inviting colors from the custom VCD palette
  • Clean, intuitive layouts
  • Thoughtful use of icons and imagery
  • A tone of voice that was direct, respectful, and welcoming

Knowing their future plans included scaling services, we also ensured the website would support growth and be easy to maintain and expand internally.

A Trusted Online Resource for Self-Direction Across Wisconsin

The finished site is both informative and inviting, offering users:

  • A streamlined overview of Vista Care Direct’s approach to self-direction
  • A dynamic map interface to easily check local availability
  • Simplified eligibility information for individuals and families
  • A clear, supportive path to getting started with VCD services

Each section was crafted to foster trust, reduce friction, and help visitors feel confident as they navigate a new kind of care model.

VistaCare Custom Icons for Website

THE RESULTS

Since launch, Vista Care Direct has expanded services to new counties across Wisconsin. Their website now serves as a primary communication and referral hub for care managers, individuals, and families alike, building stronger connections and enabling greater independence for those they serve.

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