Sjoberg Tool

Social Media

How Social Media Helped This Hometown Manufacturer Shine

Sjoberg Tool & Manufacturing Corporation is a trusted name in precision sheet metal fabrication, welding, and manufacturing. Founded on decades of craftsmanship, their dedication to quality, efficiency, and team culture has made them a standout in the industry. Located in Hartland, Wisconsin, Sjoberg Tool is as committed to supporting its employees and community as it is to delivering exceptional manufacturing solutions.

THE ASK

THE APPROACH

THE RESULTS

Building Brand Awareness While Tackling Workforce Challenges in Wisconsin Manufacturing

Initially, Sjoberg Tool approached Ocreative to help recruit skilled talent through targeted Facebook and Instagram ads. With a tight labor market, they needed messaging and visuals that would stand out from generic job listings while authentically representing the company’s culture and values. Over time, the success of those campaigns led to a much broader request: take over their full social media strategy and content creation to grow brand awareness, highlight their people, and make manufacturing feel approachable and inspiring.

Designing Bold, Rugged Campaigns to Capture Attention in a Competitive Market

We started by unifying Sjoberg Tool’s online presence by updating profile and cover images, streamlining “about” content, and creating visual consistency across Facebook, Instagram, and LinkedIn. From there, we:

  • Created a signature “look” for job ads — rugged, time-tested, and attention-grabbing — to help Sjoberg stand out in recruitment feeds.
  • Developed a fresh brand palette by adding bold oranges and greens to their traditional blue, giving the content a modern, vibrant edge without losing brand heritage.
  • Incorporated professional product, team, and facility photography to elevate quality and showcase real people behind the work.
  • Introduced LinkedIn to their mix to strengthen recruiting and B2B connections.
Social Media Featured Images Collage
Sjoberg Social Media Post on Mobile Phone

THE RESULTS

What began as a single recruitment push evolved into a consistent, multi-year digital presence that tells Sjoberg’s story in a fresh, engaging way.

  • Recruitment ads generated strong applicant pipelines for hard-to-fill roles.
  • Engagement grew steadily, with posts about team culture and community involvement outperforming industry benchmarks.
  • Sjoberg’s social media became a powerful extension of their employer brand,  helping them not just hire, but retain talent by fostering pride and connection.
  • The success of the social strategy opened doors for other creative projects, including major product photography and a full website redesign.
  • The expanded color palette and unified style set the tone for all visual communications going forward, reinforcing Sjoberg’s position as a forward-thinking manufacturer with deep roots in quality and craftsmanship.

From Job Post to Brand Powerhouse

Facebook Social Media Posts by Ocreative For Sjoberg Tool
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