Lake Country Pediatrics

VIDEO

Bringing Care to Life Through Video

Lake Country Pediatrics (LCP) is a trusted pediatric care provider with clinics in Oconomowoc and Delafield, Wisconsin. Known for their patient-first approach, LCP offers comprehensive medical services from newborn care through adolescence, delivered by a team of providers who prioritize family-centered, compassionate healthcare.

THE ASK

THE APPROACH

THE RESULTS

Two Children Getting a Checkup at Lake Country Pediatrics

Building Trust With Prospective Parents via Engaging Visual Storytelling

LCP wanted to create a series of professional, approachable videos that would:

  • Introduce their team of providers to prospective families.
  • Show their welcoming clinic environment.
  • Highlight their personalized, relationship-based style of pediatric care.

They needed video content that could live on their website and social channels, providing a friendly, authentic first impression for families choosing a pediatrician.

Filming Interviews and Clinic Footage to Build Trust and Connection

Ocreative partnered closely with LCP to craft a video series that blended professionalism with warmth. We handled:

  • Concept Development & Storyboarding: ensuring each video aligned with brand tone and patient needs.
  • On-Site Filming: capturing authentic provider interactions and clinic details in a natural, approachable style.
  • Motion Graphics & Editing: adding polish with titles, transitions, and brand-aligned graphics to ensure consistency.
  • Multi-Use Content Strategy: optimizing video length and formatting for use on the LCP website, YouTube, and social platforms.

Using video storytelling to connect with families.

Lake Country Pediatric Video on Laptop

THE RESULTS

The resulting video library provided LCP with versatile, engaging content that continues to strengthen their digital presence. Outcomes included:

  • Enhanced website engagement, with video content helping families get to know providers before scheduling visits.
  • Increased trust and relatability, positioning LCP as not just a healthcare provider but a supportive partner for families.
  • A polished, reusable asset library that supports both new patient acquisition and long-term brand credibility.
Award Badge

2016 Silver Award of Excellence, Milestones, Online Video, The Communicator Awards

Clips From Lake Country Pediatric Videos
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