Lake Country Pediatrics

CAMPAIGN

Strategic Digital Push Boosts Patient Engagement and Fills Summer Rosters

Lake Country Pediatrics (LCP) is a trusted, family-focused pediatric care provider with clinics in Oconomowoc and Delafield, Wisconsin. With a team of experienced pediatricians and providers, LCP offers comprehensive care for children from birth through adolescence, with services ranging from well-child visits and newborn care to allergy management and sports physicals. Their mission is to deliver exceptional, compassionate healthcare that supports children’s growth and wellbeing at every stage.

THE ASK

THE APPROACH

THE RESULTS

LCP Blogs Designed for Campaign

Driving Pediatric Patient Enrollment in Southern Wisconsin

Entering the spring season, LCP wanted to boost patient enrollment and reengagement at both clinic locations. The goals were clear:

  • Increase awareness in targeted service areas.
  • Position LCP as the go-to provider for pediatric expertise.
  • Strengthen their digital presence and brand consistency.

Designing a Patient-First Digital Strategy to Drive Engagement

We created a multi-channel, data-driven campaign that combined patient-focused content, educational outreach, and strategic digital targeting to maximize engagement and conversions:

Precision Pay-Per-Click Campaigns – We developed and monitored a robust PPC campaign with tight geo-fencing around LCP’s service areas. Ad sets promoted general pediatric care, seasonal allergy visits, and well-child checkups, using custom imagery aligned with LCP’s brand voice.

Educational Content Marketing – We created a series of high-value blog articles to position LCP as a thought leader in pediatric care, covering a wide range of topics like pediatric allergies, how to choose a pediatrician, and what to expect at well visits.

Social Media Campaigns with Personality – Through regular, engaging social content like a Book of the Month, Provider Spotlights, Patient Testimonials, and timely health tips, we built a consistent brand presence and fostered stronger connections with current and potential patients.

Google My Business Optimization – We optimized GMB listings not just for the clinics, but for individual providers, expanding reach through updated products, service areas, Q&A, and frequent “What’s New” posts.

Website Optimization & User Experience Upgrades – to improve navigation and conversions, we:

  • Added anchor points in the menu for faster access to key info.
  • Integrated live blog and Instagram feeds on the homepage.
  • Enhanced service pages with more detail and visual appeal.
  • Built a comprehensive FAQ page for quick patient guidance.
Growing Healthy Futures

THE RESULTS

Our 2025 summer promotional campaign delivered:

  • An overall 36% increase in viable leads over the same period in 2024.
  • Skyrocketing residential leads with more than double the number from the same period last year.
  • A 16% increase in viable commercial leads year-over-year.
  • Outstanding pay-per-click activity with hundreds of tracked conversions, making it their #1 lead source.
  • A full commercial and residential paving schedule by mid-summer, ahead of target.

These results not only maximized Johnson & Sons’ 2025 season but also freed up budget and resources for a powerful 2026 seasonal push.

Social Media Posts for LCP Campaign
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