Johnson and Sons Paving

VIDEO

Celebrating a Decade of Paving Success

Marking their 10th anniversary with a video that builds credibility, celebrates growth, and supports long-term sales efforts.

Johnson and Sons Paving is a trusted asphalt paving company based in Menomonee Falls, Wisconsin. Known for their expertise in both commercial and residential projects, they operate with full in-house capabilities, from materials production to site prep and installation, allowing them to deliver consistent quality, efficiency, and value for clients across southeastern Wisconsin.

THE ASK

THE APPROACH

THE RESULTS

Johnson and Sons Paving Videos Mockup on Mobile

Celebrating a Decade of Growth With a Brand Storytelling Video

For their 10th anniversary, the Johnson and Sons Paving team wanted more than just an event celebration. They asked Ocreative to create a polished, professional video that would:

  • Tell the company’s story.
  • Highlight their expertise, in-house resources, and team culture.
  • Act as a business validation tool and long-term sales asset to strengthen credibility with prospective clients.

Leveraging Interviews and On-Site Footage for Authenticity

With limited pre-existing assets, we knew the success of the project would depend on strategic planning and efficient production. Ocreative:

  • Captured New Assets: used every site visit to gather additional footage and imagery of their campus and operations.
  • Planned & Conducted Interviews: wrote interview questions, prepped participants, and worked with our trusted videographer to capture authentic, compelling soundbites.
  • Scripted & Storyboarded: built a narrative from interview quotes and visual sequences to highlight Johnson and Sons’ expertise and growth story.
  • Professional Editing & Graphics: added branded on-screen graphics, text callouts, and transitions for a polished finish.
  • Extended Value: structured the content so clips and excerpts could be reused on social media and marketing channels, maximizing ROI.
Johnson and Sons Logo on Asphalt Background

THE RESULTS

The 10th anniversary video became more than a celebratory piece, it evolved into a powerful, multipurpose asset:

  • Premiered at their anniversary event, setting a strong, celebratory tone.
  • Repurposed for social media, driving engagement and community recognition.
  • Used as a sales tool, providing polished validation of Johnson and Sons’ expertise and value proposition.
  • Strengthened their brand reputation as a modern, growing, and highly capable paving partner.
Johnson and Sons Paving Video Mockup on Tablet
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