ARC-AA
LOGO | COLOR CONSULTING | BRAND STANDARDS GUIDE
Designing a Modern Identity for a Leader in Medical Education Oversight
ARC-AA (Accreditation Review Committee for the Anesthesiologist Assistant) plays a vital role in the oversight of Anesthesiologist Assistant education programs. As a central body in the profession, ARC-AA ensures that programs meet the rigorous standards necessary to prepare qualified practitioners who will provide high-quality patient care. Their work helps uphold excellence, safety, and consistency in anesthesiology across the U.S.
The Approach
We collaborated closely with ARC-AA to understand their aspirations, values, and the importance of their role in the healthcare ecosystem. Through stakeholder surveys, brand exploration, and creative strategy, we developed a clean, confident identity grounded in meaning.
THE IDENTITY
The ARC-AA logo blends multiple powerful visuals into one unified mark: the stylized “A,” a cardiogram wave, and a check mark, each representing excellence, reliability, and movement. Its bold stance and its integrated symbolism positions ARC-AA as a steady, guiding force in anesthesiologist assistant education.
The supporting color palette includes Zest, Resilience, Confidence, Balance, and Optimistic, each color intentionally selected for its emotional resonance and alignment with ARC-AA’s values. Together, these elements convey confidence, approachability, and purpose.
Accreditation, Elevated
THE RESULTS
ARC-AA now has a modern brand that resonates with academic institutions, medical professionals, and oversight organizations alike. Their refreshed visual identity offers flexibility, clarity, and polish across all communications, elevating the way they engage stakeholders and represent the profession they help shape.
Building the Future of
Anesthesiologist Assistants
Through Accreditation
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