Oconomowoc Area Foundation (the OAF)

Defining a Clearer Identity to Drive Community Impact

The OAF team came to Ocreative with a need for a refreshed brand identity that would better reflect the Foundation’s role as a forward-looking, community-focused catalyst for positive change. The original identity lacked cohesion and visual strength, making it difficult to convey the Foundation’s purpose and growing impact in the community. The goal was to develop a new logo, color palette, and brand system that honored their history while building recognition and excitement for the future.

Crafting a Cohesive Brand Through Collaboration

We began by listening closely to the OAF board and other stakeholders to understand what the Foundation stood for, and how they wanted to be perceived moving forward. Our design team developed a range of logo concepts, each rooted in a different interpretation of OAF’s mission:

• A child reaching for a star, symbolizing opportunity and aspiration.
• A bold, typographic approach layered with organic patterns, representing interconnectedness and growth.
• A modern reimagining of their well-known “Philanthropy Blvd.” street signs to emphasize OAF’s role as a guide and beacon for local giving.

Once we landed on the strongest direction, we refined and finalized a visual identity that balances professionalism with warmth, movement with clarity. We built a comprehensive brand guide with typography, color palettes, logo usage, and visual assets to ensure brand consistency across platforms and media.