Illinois Vaccinates (I-VAC)
LOGO | COLOR PALETTE | BRAND ELEMENTS
Designing a Warm, Trustworthy Identity to Support COVID-19 Vaccination Efforts Across Illinois
Create a refreshing, approachable brand identity to help I-VAC connect with physicians and the public alike to promote vaccine confidence and enrollment in COVID-19 vaccine administration education programs.
The Approach
We collaborated closely with ICAAP to build a brand that inspires trust while feeling welcoming and accessible. From bold yet warm colors to intuitive iconography, every design choice reflected I-VAC’s mission to support Illinois providers and protect their local communities.
THE IDENTITY
Visuals speak volumes – especially in public health. The I-VAC logo unites a recognizable outline of Illinois with a symbolic bandage, combining clarity with care. The color palette, featuring Honeycomb, Jade, and Orchid Fuchsia, balances professionalism with optimism.
IN ACTION
The I-VAC identity became the foundation for all communications, from the IllinoisVaccinates.com website to learning collaboratives and statewide outreach. Designed to engage both providers and the public, this brand story bridges education and empathy.
A Brand for Better Public Health
The Results
The I-VAC logo quickly became a trusted emblem across the state, adopted by physicians and healthcare organizations throughout Illinois. The brand received the 2022 Gold Communicator Award in the Medical Logo category—proof that clarity and care, when combined, make an impact.
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