Everything You Want to Know
Plus a Few Things You Didn’t Know You Should Ask!
Whether you’re launching a brand, updating your website, or trying to figure out if you need to care about AI search (spoiler: you do), we’re here to help. We’ve gathered answers to some of the most common questions we get from clients, from strategy and services to hosting, email, and beyond. And if you don’t see your question here? Reach out! We’re always just a conversation away.
About Ocreative
We’re not just designers or strategists, we’re true collaborators. At Ocreative, we take time to deeply understand your organization, your audience, and your goals. From concept to execution, everything we do is rooted in strategy and driven by impact. We bring tailored thinking, cross-industry insight, and a heart for mission-driven work.
Most likely yes! We work with healthcare systems, nonprofits, manufacturers, and professional service providers across a wide range of fields. But even if your industry isn’t listed, what matters most is alignment in values and vision. If you’re passionate about growth and want to make a meaningful impact, we’re here for it.
We love working with people who care deeply about their mission, their team, their clients, and their impact. If you’re ready to collaborate, take bold steps, and build something meaningful, we’d love to get to know you.
We do! While we love working with local businesses, our clients span the country, and even beyond. Thanks to strong processes and clear communication, we collaborate seamlessly across time zones and zip codes.
Domain & Hosting
Hosting is required because most home and small business internet connections cannot handle publicly hosting a website. Hosting facilities are located next to very high speed internet connections called “backbones” so that your website loads quickly and can be accessed by dozens or hundreds of visitors at a time. The computer hardware that holds your website files are also up to a much higher specification then a home computer, and the servers are stored in a secure and climate controlled room for your websites security and stability.
A website is made up from many different types of files, from images and videos to documents holding the website code. Web hosting is a server that holds the files for your website so the files can be accessed on the internet. Hosting is very similar to sharing your computer files with another computer but on a much bigger scale; because the public can access your website a web host must be able to handle hundreds and sometimes thousands of people visiting the website (accessing files) simultaneously. Therefore web hosts are much more powerful than your average home computer.
Hosting is offered by a number of different companies and is charged on a monthly or annual basis. Here at Ocreative, the majority of our clients host their website and email with us. Since our founding back in 2003, we’ve had our own servers. For a several years, we have partnered with a great IT company called Datapipe for our own high-powered, enterprise hybrid cloud solutions.
As part of a new requirement from the Internet Corporation for Assigned Names and Numbers (ICANN) you’ll be required to verify your email address within 15 days of purchasing the domain. If you don’t, the domain name will be suspended until the time you verify your information. It only takes a few clicks, though – here’s how:
An email with the subject “VERIFICATION REQUIRED…” containing a verification link will be delivered to the email address that was entered when buying the domain. After you’ve found and opened the email:
- Click the link that begins with “https://approve.domainadmin.com/registrant/?verification_id=XXXXXX&key…”
- If clicking the link does not work, copy+paste the text of the link into a web browser’s address bar.
- Follow the instructions of the email including:
- Agree to the Terms and Conditions
- Click Submit.
- After confirming your email address, your domain status is OK and no further action needs to be taken.
Service & Scope
We price based on the scope, complexity, and timeline of your project. Whether you need a full rebrand, an ongoing campaign, or a single piece of creative, we’ll work with you to develop a clear, custom proposal. No hidden fees, just clarity, strategy, and collaboration.
Both! Some clients come to us for end-to-end campaigns or full-scale rebrands. Others work with us on specific needs like website development, media buying, or annual reports. We’ll meet you where you are, and help you grow from there!
Timelines vary based on scope, but we believe in transparency and keeping momentum. We’ll map out key milestones and provide regular updates, so you always know where we are in the process. And we build in flexibility, because we know real life happens.
Absolutely! We always start with strategy! Whether you’re launching something new or realigning your message, we help you define your goals, understand your audience, and choose the right platforms to reach them. Strategy guides everything we do, from brand development to ad placements.
Our onboarding is thorough, collaborative, and actually kind of fun! We’ll guide you through a discovery process to uncover insights about your brand, your goals, and your audience. From there, we build a roadmap that aligns expectations, defines deliverables, and sets us up for success.
Yes! Many of our client relationships are long-term partnerships. Whether you need monthly content support, campaign management, or strategic check-ins throughout the year, we offer flexible retainers designed to keep you moving forward.
From website analytics to campaign performance, we provide clear, actionable reporting so you can see what’s working, and where to pivot. We’re as invested in your outcomes as you are.
We tailor every project to your goals, whether that’s lead generation, engagement, brand awareness, or increased traffic. While timelines and benchmarks vary, we provide clear strategy, regular updates, and actionable reporting so you can measure progress and see momentum. And we’re not just focused on metrics, we’re focused on impact.
Absolutely! In fact, that’s one of our specialties. Whether you’re building a new brand or refining your existing one, we’ll help you uncover your voice, clarify your story, and create messaging that resonates across every platform, from your website to your socials to your sales materials.
We’ve partnered on numerous grant-funded initiatives and understand the nuance of timelines, reporting, and stakeholder alignment. Whether you’re responding to an RFP or managing a grant with a marketing component, we can help you meet deadlines, communicate impact, and stay aligned with funding guidelines.
Website Services
Great question, and the answer depends on your goals! If your current site has a strong foundation, we can often enhance the design, structure, and content without a full rebuild. But if the platform is outdated, slow, or not optimized for modern functionality (like mobile or AI search), a fresh start might make more sense in the long run. Either way, we’ll guide you through your options and recommend the approach that gives you the best ROI.
Yes, 100%. More than half of all website traffic now comes from mobile devices, and search engines prioritize mobile-friendly sites in their rankings. But it’s not just about shrinking content to fit a screen—it’s about creating a seamless, intuitive experience that meets your users wherever they are. At Ocreative, we design responsive websites that look great and work beautifully across every screen size, so your message and brand never miss a beat.
Absolutely, and it’s becoming more important every day. As AI-powered search engines evolve (like Google’s SGE or ChatGPT’s web integration), they’re pulling from sites with clear structure, conversational tone, and well-organized metadata. That’s where we shine. We write and build websites that speak both to people and to machines—making it easier for your content to be found, summarized, and served up in emerging search formats.
To get started, we typically need access to your domain registrar (like GoDaddy or Namecheap), your website hosting provider (like WP Engine or SiteGround), and your content management system (like WordPress or Shopify). If you’re using third-party tools for forms, analytics, or ecommerce, we may request those as well. Don’t worry though! We’ll walk you through every step to ensure your site stays secure and nothing gets disrupted along the way.
We take digital resilience seriously. Whether we’re hosting your site or working within your existing environment, we ensure your site is regularly backed up, security measures are in place, and restoration protocols are clearly defined. If anything ever goes wrong, from server outages to cyberattacks, we’re here to respond swiftly and get you back online with minimal disruption. Our goal is always to protect your investment and your peace of mind.
Have More Questions?
That’s Okay! Let’s Talk!
We know every project is unique, and sometimes the best answers come from a real conversation. Whether you’re curious about next steps, want to explore a partnership, or just need a little guidance, we’re here for it. Reach out and let’s see how we can bring your vision to life.
